Border Collie Rescue
Case
Study
Border Collie Rescue is a nonprofit organisation based in Cape Town dedicated to rescuing and rehoming Border Collies. Sam K approached our team with a clear vision to revitalise and reposition the brand for long term growth.
At the time, the website had a simple design, limited functionality, and relied on manual processes for both adoption applications and donations. With a small, non technical team managing daily operations, they needed a streamlined, automated, and easy to manage digital system that could support their mission more effectively.
Project Goal
To rebrand the website with a focus on improving the adoption and donation processes.
CLIENT’S VISION
Revitalizing a mission-driven organization through digital excellence
The primary objective was to transform a manual, outdated system into a seamless, automated digital experience that empowers the team and increases impact.
APPROACH
A thorough research and
planning strategy
We created a strategy that would help Border Collie Rescue reach its goals without making it hard for the website and social media managers.
Brand Strategy & Website Development
Conducted a thorough brand strategy to align with the organization's goals and values. Initiated the development of a fully customized and easy-to-update website suitable for non-techy management.
Safe Payment Integration & Adoption Process Enhancement
Designed a grant-qualified website and crafted a cohesive social media presence suitable for non-techies to manage.
Non-Profit Discounts & Google Ads Grant
Applied for non-profit discounts and secured a $10,000 Google Ads Grant.
Easy to Follow Tutorials of how to manage
Filmed a social media masterclass for volunteers & future managers, ensuring seamless knowledge transfer for ongoing management.
ASSETS DELIVERED
What we built together
Comprehensive Brand Strategy Document and Social Media Kit
Fully customised website with easy to update pages
On brand Canva graphics and a 3 month social media content plan
Curated hashtag clusters and three SEO optimised blog articles
18 step by step video tutorials and management masterclasses
A streamlined Expression of Interest system that filters, qualifies, and categorises adoption enquiries to ensure a smoother, more efficient matching and adoption process
FINAL THOUGHTS
The comprehensive overhaul has transformed Border Collie Rescue's digital presence, ensuring a visually appealing and efficient platform. The brand is now equipped with the tools and knowledge to continue making a positive impact in the rescue community.
“In appreciation of the hard work and dedication received from Katch, we highly recommend her for any website design, development, SEO and Social Media marketing and management. We needed help revamping our website and streamlining our social media presence... Katch helped us develop and implement a brand strategy, re-design our website and optimise our Facebook page to attract more donors.”
Sam K.
Founder of Border Collie Rescue
Your mission deserves a marketing engine, not just a presence
We're not here to make you look good online. We're here to make your mission fundable, sustainable, and unstoppable.