Digital Launch Of Women’s Power Series

wee help nonprofits and purposeful brands marketing be present online

The Client

Women's Power Series is a platform founded by Dayssi Olarte Kanavos and Sophia Kanavos to empower female entrepreneurs and business professionals. They create space for women to share their stories, build community, and drive positive change in the business world.

When they came to me, they had big plans—but no digital home to make them happen.

Services Provided

Brand Strategy Development

Content Creation

Digital Marketing Campaigns

Visual Identity Design

Brand: Nonprofit

Ethan Wright: Brand Strategist

Ava Thompson: Graphic Designer

Liam Johnson: Content Creator

Outdoor Footwear and Apparel

Phase One: The Obstacle

Case Successful

Women’s Power Series, founded by Dayssi Olarte Kanavos and Sophia Kanavos, is on a mission to empower female entrepreneurs and business professionals. The platform provides a space for women to share their stories, fostering a community that helps close the gender gap and promotes positive change in the business world. Seeking online presence and event ticket sales, they approached us to establish their brand awareness.

The Challenge

Dayssi and Sophia were preparing to launch their flagship event series in Miami. They needed more than just a website. They needed a complete digital foundation that would:

Establish credibility with high-profile attendees and sponsors
Make ticket purchasing seamless and secure
Build an engaged community before, during, and after events
Create systems that could scale as the series grew

The timeline was tight, and the stakes were high. This wasn't a "build it and hope they come" situation—they needed a strategy that would actually convert visitors into ticket buyers.

Approach

After the careful market research, planning, brainstorming, and strategizing we opted to help her achieve her goals through our strategic approach

Understanding the brand’s essence and goals, we meticulously crafted a brand strategy. This process delved into the core values of Women’s Power Series, ensuring that every element of the digital presence resonates with their mission.
Recognizing the importance of user-friendly interactions, we seamlessly integrated safe and secure payment tools. This not only streamlined the ticket purchasing process for attendees but also instilled confidence in the brand’s commitment to security.
Recognizing the importance of user-friendly interactions, we seamlessly integrated safe and secure payment tools. This not only streamlined the ticket purchasing process for attendees but also instilled confidence in the brand’s commitment to security.
Leveraging the power of social media, we established and curated Women’s Power Series’ presence on Instagram and Facebook. These platforms became dynamic spaces for community engagement and event promotion.
Set up APIs to make sure of seamless integration with their chosen email marketing platform, Klaviyo.

Outcome

Blundstone Journeys: A Hiker's Tale successfully revitalized the brand, resulting in a 30% increase in social media engagement and a 20% boost in online sales. The narrative-driven campaign deeply resonated with the audience, fostering a stronger emotional connection to the brand and highlighting the enduring quality of Blundstone footwear

The outcome reflects a digital presence aligned with Women’s Power Series’ values and brand guidelines. The website and social media channels not only inform but embody the essence of empowerment, diversity, and community.
The outcome reflects a digital presence aligned with Women’s Power Series’ values and brand guidelines. The website and social media channels not only inform but embody the essence of empowerment, diversity, and community.
The seamless registration and payment system have transformed the attendee’s journey. The simplified processes contribute to a positive user experience, fostering a sense of ease and efficiency in engaging with the Women’s Power Series.
Our implemented email marketing strategies and automation have proven instrumental in keeping clients and customers informed. From event updates to impactful stories, this approach ensures consistent communication that resonates with the brand’s mission.
The overall implemented strategy was able to secure happy and well informed event attendees who are set to attend one of the most notable and influential events in Miami, USA.

“Katch goes above and beyond to make sure that her clients are happy. She is a joy to work with and brings positive energy to the team. She has strong communication skills and meets all deadlines while offering flexibility to her clients. She made sure the end product was exactly what we wanted. We truly enjoy working with Katch and plan to continue working together as we grow our organization. Thank you again Katch for all of your hard work!”

— Sophia Kanavos