The Best Social Media Schedulers for Nonprofits

6 Dec

Nonprofits need tools that save time, keep campaigns organised and help teams stay consistent. The challenge is finding one that fits your size, budget and workflow.

Here’s a straightforward breakdown of the most reliable schedulers for nonprofits this year, including the one I personally use.

1. Metricool

Pricing: Free plan available. Paid plans start at around USD 18 per month.
Pros:

Easy scheduling, clear analytics and a planner that’s simple to learn.
Offers best-time-to-post data guided by platform engagement patterns.
Covers Instagram, TikTok, Facebook, LinkedIn, YouTube and more.
Cons:
Free plan is limited to one brand and fewer scheduling features.
Some users report limited automation for more complex workflows.
Best for: Nonprofits needing an all-in-one planner that’s simple and affordable.

A 2024 Metricool study showed users who followed recommended posting times saw engagement increases of up to 46 percent.

2. Buffer

Pricing: Free plan for up to three channels. Paid plans start at USD 5 per month per channel.
Pros:

Very easy to use. Good for volunteer-led teams.
Clean interface and solid basic analytics.
Cons:
Lacks advanced reporting and collaboration features.
Costs can climb as you add more channels.
Best for: Small nonprofits or teams that want a simple, clear tool.

Buffer’s 2024 data showed teams using automated posting improved consistency by 33 percent.

3. Hootsuite

Pricing: Starts around USD 99 per month for one user.
Pros:

Bulk scheduling, team roles, approvals, analytics and social listening.
Great for multi-channel fundraising campaigns.
Cons:
Higher price point.
Interface can feel heavy for beginners.
Best for: Medium-sized nonprofits with a dedicated marketing staff.

Statista reported Hootsuite as one of the top tools used by nonprofits managing multi-platform campaigns in 2024.

4. Later

Pricing: Starts around USD 25 per month.
Pros:

Clean visual calendar for Instagram, TikTok and Pinterest-heavy content.
Strong media library for storing campaign assets.
Cons:
Not as strong for text-heavy platforms like LinkedIn.
Advanced features often require higher-tier plans.
Best for: Visual storytelling and photo-driven nonprofits.

Later’s 2024 Social Report found teams using visual planning produced content 40 percent faster.

5. Sprout Social

Pricing: Starts at around USD 199 per month per user.
Pros:

Advanced analytics, strong collaboration workflows and smart posting.
Ideal for nonprofits running national or global campaigns.
Cons:
Expensive, especially for multi-seat teams.
More features than most small nonprofits need.
Best for: Large nonprofits with big campaigns and internal teams.

Sprout’s 2024 Index showed posts published during suggested windows saw up to 60 percent higher engagement.

6. Canva Scheduler

Pricing: Included in Canva Pro and Canva Teams plans.
Pros:

Design and schedule posts in one place.
Great for teams that do a lot of graphics or infographic storytelling.
Cons:
Limited analytics compared to specialised scheduling platforms.
Not ideal for multi-team workflows that need approvals.
Best for: Visual-led nonprofits, especially those with small teams.

A 2024 TechSoup survey showed Canva as one of the top adopted digital tools in nonprofits due to ease of use.

Quick strategic tip for nonprofits

Don’t choose the tool with the most features. Choose the tool your team will maintain consistently. Consistency is what drives awareness, strengthens donor touchpoints and supports year-round fundraising efforts.

Want a social media system that works for your nonprofit?
Book a call with Socials Runway: https://www.socialsrunway.com/contact