How to Start a Podcast for Your Nonprofit: A Step-by-Step Guide
Nonprofits often struggle to find affordable ways to reach new audiences. A podcast is one of the most cost-effective storytelling tools available in 2025. With just a microphone, free software, and a clear message, your nonprofit can build a loyal community of listeners.
According to Edison Research, 42% of Americans aged 12+ listen to podcasts monthly, and podcast advertising revenue passed $2.3 billion in 2023. For nonprofits, this means podcasts aren’t just entertainment—they’re a powerful way to share impact stories and attract donor attention.
Step 1: Define Your Podcast Goals
Before you record, clarify why your nonprofit wants a podcast:
Raise awareness about your cause.
Educate listeners about key issues.
Build stronger relationships with donors.
Inspire action (donations, volunteering, event attendance).
💡 Pro Tip: Tie your podcast goals to your nonprofit marketing plan so it complements, not competes with, your social media, email, and website content.
Step 2: Choose Your Format & Audience
Different formats work for different goals:
Interview style – Invite experts, donors, or beneficiaries to share their stories.
Solo episodes – Founder-led updates or storytelling.
Panel discussions – Volunteers, staff, or partners in conversation.
👉 Example: Charity: Water’s podcast interviews thought leaders about global water issues, positioning the nonprofit as an authority.
Step 3: Plan Content & Frequency
Consistency builds trust. Start small: one episode every two weeks.
Brainstorm themes:
Impact stories from the field.
Donor/volunteer spotlights.
“Day in the life” at your nonprofit.
Educational deep dives into your cause.
Map these in a content calendar (you can repurpose ideas from your blogs and newsletters).
Step 4: Get the Right Tools
You don’t need a studio. Affordable starter kit:
Microphone: Blue Yeti ($120) or Samson Q2U ($70).
Free editing software: Audacity or GarageBand.
Hosting platform: Buzzsprout or Podbean (plans start at $12–$15/month).
🎧 Pro Tip: Many platforms offer nonprofit discounts—always check before subscribing.
Step 5: Launch & Promote
Recording is just half the work—promotion makes it grow.
Publish on Spotify, Apple Podcasts, and Google Podcasts.
Share snippets on Instagram Reels, TikTok, or LinkedIn.
Embed episodes on your nonprofit website.
Send episodes in your email newsletter with a call to donate.
👉 Example: The World Wildlife Fund (WWF) integrates their podcast into newsletters and blog posts, driving listeners to their donation page.
Step 6: Measure & Improve
Track your progress with podcast analytics:
Plays/downloads → measure reach.
Listener retention → see if people finish episodes.
Traffic to donation page → connect content with conversions.
Use free tools like Spotify for Podcasters or Podbean stats to learn what works.
Launching a nonprofit podcast doesn’t have to be overwhelming. With the right planning, basic tools, and clear strategy, your podcast can amplify your cause, inspire donors, and strengthen your community.
At Socials Runway, we help nonprofits simplify digital marketing strategies—so you can focus on your mission.
👉 Follow us on Instagram @socialsrunway for quick tips on growing your impact.
