5 Best Email Marketing Tools for Nonprofits in 2025 (With Pricing & Use Cases)
If you’re running a nonprofit, you don’t just need to send emails—you need the right tool to make it easy. From donor newsletters to volunteer updates, the right platform can save you hours and help you raise more money.
But with dozens of options out there, which ones are actually worth it for nonprofits?
Here are the 5 best email marketing platforms for nonprofits in 2025, including pros, cons, pricing, and recommendations based on your needs.
1. Mailchimp
Pros:
Free plan up to 500 contacts.
Easy drag-and-drop editor.
Integrates with donation tools and CRMs.
Cons:
Free plan is limited (Mailchimp branding + no automation).
Pricing jumps quickly as your list grows.
Cheapest Plan: Free up to 500 contacts. Paid plans start at $13/month.
Best For: Small nonprofits just getting started with under 3,000 subscribers.
2. Constant Contact
Pros:
Very beginner-friendly.
Strong customer support (phone + chat).
Good event management features.
Cons:
Fewer automation options than competitors.
Pricing can be steep for small orgs.
Cheapest Plan: $12/month for up to 500 contacts.
Best For: Nonprofits that run a lot of events and want easy email + event tools in one.
👉 Constant Contact Nonprofit Discounts
3. MailerLite
Pros:
Affordable, modern, and simple.
Generous free plan (up to 1,000 contacts).
Strong automation and landing page builder.
Cons:
Fewer advanced integrations than bigger players.
Limited templates compared to Mailchimp.
Cheapest Plan: Free up to 1,000 contacts. Paid plans start at $10/month.
Best For: Budget-conscious nonprofits with smaller lists that want automation without big costs.
4. Campaign Monitor
Pros:
Beautiful email templates (great for storytelling).
Good segmentation + donor personalization.
Designed for marketers with high-quality design.
Cons:
No free plan.
Can be pricey compared to MailerLite.
Cheapest Plan: $9/month for up to 500 contacts.
Best For: Nonprofits that value design and branding to make donor emails look polished.
👉 Campaign Monitor for Nonprofits
5. HubSpot (Free CRM + Email)
Pros:
Free plan includes email + CRM (track donors + volunteers).
Robust automation and segmentation.
Scales as your nonprofit grows.
Cons:
Learning curve (more features than some nonprofits need).
Paid tiers are expensive.
Cheapest Plan: Free up to 2,000 emails/month. Paid plans start at $20/month.
Best For: Nonprofits that want to manage donors + volunteers in one place (CRM + email together).
The “best” tool depends on your nonprofit’s size and needs:
👶 Just starting out? Mailchimp or MailerLite will give you what you need on a budget.
🎟 Running lots of events? Constant Contact is a safe bet.
🎨 Care about design + branding? Campaign Monitor makes your emails look pro.
🤝 Need donor + volunteer management too? HubSpot’s CRM + email combo is hard to beat.
Start small, and don’t overcomplicate it. The best email platform is the one you’ll actually use.
At Socials Runway, we help nonprofits pick the right tools and set up email campaigns that convert.
👉 Follow us on Instagram for more tech tips.
👉 DM @katchmedigital if you’d like us to set up your first donor email series.
