10 Social Media Content Ideas for Nonprofits That Actually Work
If you run a nonprofit, you’ve probably felt the frustration of posting on social media and getting… crickets. The truth is, your audience doesn’t just want “updates”—they want stories, impact, and reasons to connect.
The good news? You don’t need a marketing degree to create engaging posts. These 10 proven content ideas work for nonprofits of any size and can help you build momentum online.
1. Share Impact Stories
Post about real people or communities your nonprofit has helped. Use photos, short videos, or even a quote graphic.
Example: “Thanks to our donors, Maria received safe housing after six months on the waitlist.”
2. Behind-the-Scenes Content
Show the human side of your nonprofit—your team, volunteers, or even your office pets. Authenticity builds trust.
3. Donor & Volunteer Spotlights
Highlight supporters to show appreciation and encourage others to get involved.
“Meet James, a volunteer who’s given 200+ hours to our food pantry.”
4. Educational Posts
Share quick facts, stats, or myths about your cause. Infographics or carousels work great.
Example: “1 in 5 children in our community struggles with food insecurity.”
5. Calls-to-Action
Directly ask your audience to take action—donate, sign up, attend an event, or share your post.
“Every $25 provides five meals. Give today.”
6. Celebrate Milestones
Mark anniversaries, fundraising goals, or major wins. People love to feel part of your journey.
“We just hit 1,000 meals served—thank you for making it possible!”
7. Use Short-Form Video
Instagram Reels, TikTok, or YouTube Shorts can showcase impact stories in under 60 seconds.
Pro Tip: Show “before and after” transformations—these perform best.
8. FAQ Series
Answer the questions donors and volunteers often ask. Turn FAQs into short posts or video explainers.
“Q: Where does my donation go? A: 92% goes directly to programs.”
9. Gratitude Posts
Say thank you—to donors, volunteers, or your community. Gratitude posts perform better than pure fundraising appeals.
10. Repurpose Your Blog Content
Turn your blogs or newsletters into social media snippets. Share key tips, quotes, or stats across your platforms.
Internal link idea: “For example, our blog on Nonprofit SEO Basics can become an Instagram carousel.”
You don’t need to reinvent the wheel—just mix these 10 content ideas into your nonprofit’s calendar. Over time, you’ll build consistency, strengthen your message, and keep your audience engaged.
Remember: social media for nonprofits isn’t just about posting—it’s about connecting.
At Socials Runway, we help nonprofits create content systems that actually save time and build engagement.
👉 Download our free Content Calendar Template.
👉 Follow us on Instagram @socialsrunway for more ideas.
